Page worksheet
Publish pages that answer, prove, and guide.
Use this before publishing or substantially updating an important page. Not every item applies to every page.
Purpose and content
- One clear audience and search intent.
- Direct answer near the beginning.
- Original information or experience.
- Accurate, current facts.
- Useful sections and descriptive headings.
- Clear next action for the visitor.
- No copied or padded text.
- Author or organization context where useful.
Page identity
- Unique concise title.
- One clear H1.
- Useful meta description.
- Descriptive stable URL.
- Self-referencing canonical where appropriate.
- Correct index/noindex choice.
- Canonical URL in the sitemap.
- Duplicate variants redirect or canonicalize.
Links and media
- Internal links from related pages.
- Anchor text describes the destination.
- Important claims cite trustworthy sources.
- Images show the actual subject.
- Useful image alt text.
- Width and height prevent layout shift.
- Media is compressed appropriately.
- Videos have captions or transcripts.
Technical and measurement
- HTTPS and valid certificate.
- Correct HTTP status.
- Mobile layout works.
- No blocked critical assets.
- No private content in shared cache.
- Structured data matches visible content.
- Search Console can inspect the URL.
- Analytics measures the intended outcome.
No checklist guarantees ranking. Use it to remove preventable problems and make a useful page easier to understand.